Learn about the MYSF Program and why you should become a certified tourism professional.

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March 13, 2019


Every year, more than 25 million new and returning visitors come to San Francisco from all over the world. You may be the first person they meet. The impression you make and excellent service you offer will make an important difference to their visit.

San Francisco Travel and Learn iT! teamed up to create a compelling interactive program with insider tips and tricks to help front-line hospitality employees assist visitors. MYSF is designed to empower tourism employees by providing current destination knowledge about San Francisco.


  • MYSF Insider: Emails with tourism industry updates giving you the inside scoop on what’s coming, as well as special offers and professional development opportunities.
  • Thirty days of additional career development trainings on the Learn iT! online learning portal.
  • Employer accepted certification in tourism and destination expertise.

Enrollment Options

  • Individual Online Certification Fee + Benefits: $29.95
  • Group Enrollment Options: Online and Live Class options are available. Check out our company options here.

Questions about which format is right for you? Contact the MYSF team at mysf@sftravel.com and we'll come up with a plan together!

The MYSF program is more than just a certification; it's a community. We host a wide variety of events that are exclusive to MYSF graduates, where attendees can continue to learn with first-hand experience about San Francisco.


1. Attend exclusive events to become an MYSF Insider or MYSF Professional. Learn more here.

2. Learn skills in other areas through LearnIT! for FREE.

3. Add your certification to your resume and let employers know.

4. Win prizes by collaborating with the MYSF Community.

MYSF Neighborhood  Events:

Additional Resources for MYSF Graduates

Dive deeper into San Francisco’s neighborhoods. Here are additional resources for  subjects not covered in our training:

MYSF Featured Employers

SF Travel Logos

See which other Bay Area businesses are participating in MYSF.

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