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San Francisco Travel Association Logos

The San Francisco Travel identity consists of the Golden Gate Bridge Icon and San Francisco Travel Wordmark. Frequently cited as one of the "Seven Wonders of the Modern World," the Golden Gate Bridge is our trillion dollar asset. Recognized internationally, it is an enduring symbol of San Francisco and the perfect landmark to feature in our logo.

The San Francisco Travel Wordmark is comprised of two typefaces: Egiziano and Serifa Light. Egiziano is a classic wood foundry type, dating back to the 1800s and recognizable from "Wanted" posters of the era. Its bold look conveys authority, tempered by the letterforms’ eccentricities. Serifa is complementary and contemporary, sophisticated and svelte; it balances the tone between the classical and progressive range of our voice.

To learn how to use the San Francisco Travel brand in your marketing please review our brand guidelines.

San Francisco Travel Color Logo

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San Francisco Travel type-only logo

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Company Description: The San Francisco Travel Association is a Destination Marketing Organization providing expertise not only on San Francisco, but the entire Bay Area. With more than 30,000 hotel rooms and various convention facilities, San Francisco Travel works directly with meeting planners to book meeting space and hotel rooms, assists in referring venues and banquet facilities, provides promotional materials and marketing support. All services are complimentary.