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San Francisco Travel Staff News

Our team works hard for you, which is why we're proud to share our achievements.


We're proud that the hard work we do is continually recognized within the tourism industry as being among the best. And with visitation to San Francisco on the rise, we're excited to add more expertise to our dedicated team. Here are the latest updates about our achievements and our growth.

JULY 2019

New Staff and Promotions

  • Alexandra Fieber has been promoted to Sr. Manager, Operations & IT Change Management. Alexandra has been a driving force in the successful, company-wide implementation of new technologies, including Salesforce.
  • Christy Hopeman has been promoted to Sr. Vice President, Technology & Operations. Over the past eight years, Christy has overseen the crucial work that guarantees that San Francisco Travel operates as a model destination marketing organization with its embrace of various operational and marketing technologies. 
  • Kimberly Lee has been promoted to Director, Convention Services. Kimberly is an expereinced hand at working with some of our largest convention clients and in preparing our team for some of its largest industry trade shows.
  • Oscar Lee has been promoted to Sr. Manager, Convention Services. Oscar has been integral to expanding our Convention Services team's ability to connect convention clients with corporate social responsibility opportunities across the Bay Area.
  • Erin Rheinschild has been promoted to Senior Director, Operations & Staff Experience. In this role, Erin will continue her responsibilities managing the staff at our Visitor Information Centers, as well as begin new work overseeing staff recruitment, internship programs, and company culture initiatives.
  • Charles Rubinoff has been promoted to Director, Design. Charles managed much of San Francisco Travel's brand refresh and was integral in its successful launch at this year's Annual Luncheon.
  • Charlie Thi has been promoted to Sr. Associate, Convention Sales. Charlie has been a part of the San Francisco Travel team for nearly a decade, beginning his tenure in the Finance Department.
  • Winnie Wong has been promoted to Director, Convention Sales. Winnie has made terrific headway in bringing more MICE business to San Francisco, and will add this responsibility to her regular work with self-contained meeting clients in Silicon Valley.
  • Matt Zhao has been promoted to Sr. Associate, Convention Sales. Based in our Washington, D.C. office, Matt assists our Northeast and Midwest sales managers.

MAY 2019

Awards and Accolades

  • San Francisco Travel received a Gold Telly Award for its Co-op Video Partner Program with the San Francisco Museum of Modern Art (SFMOMA). The Telly Awards honor the best in broadcast and digital video marketing. Our thanks to our production partners at Miles Partnership. To view the winning video, click here.
  • Susanna Flores, our Director of Convention Sales for the Northeast Region, was honored by Smart Meetings at their 2019 Smart Women in Meetings Awards. Recognized as a Stellar Performer for her work bringing east coast clients to San Francisco, Susanna joins an elite group of women meeting planners who are raising the bar in our industry.

APRIL 2019

Awards and Accolades

  • San Francisco Travel received two Shorty Awards for its work marketing to the Chinese market via WeChat and Weibo. The Shorties celebrate the best content creators and producers in social media. These wins highlight our innovative global strategy and exemplify our position as one of the leading destination brands marketing to China.

MARCH 2019

New Staff and Promotions

  • Stephanie Swackhamer has been promoted to Manager, MICE Programs and Events. Stephanie's previous roles in the company included interning for our Partnership team and working as an Associate on our Convention Sales team. She will now work with our San Francisco-based Sales and Tourism teams, as well as our 14 international offices, to bring more MICE business to the Bay Area.


Awards and Accolades

  • San Francisco was ranked the tenth best city in the world for visitors, residents, and businesspeople alike by Resonance Consultancy. This annual study by Resonance is considered to be the most comprehensive and respected of its kind. San Francisco is the smallest city to make the top ten, and one of only three American cities to do so.
  • The International Inbound Travel Assocation awarded San Francsico Travel with its 2019 Stanley Fisher Award for Excellence in Inbound Destination Marketing. The award is given on behalf of inbound tour operators and suppliers all over the United States.


Awards and Accolades

  • This month, San Francisco Travel celebrated the completion of the Moscone Expansion Project. This four-year, half-billion dollar renovation and expansion of San Francisco's premiere convention venue, The Moscone Center, was completed on time and on budget. Now with more than 500,000 square feet of contiguous exhibiton space, breathtaking public art, and LEED Platinum Certification, The Moscone Center blazes a trail for flexible, sustainable, and community-friendly convention centers all over the world.
  • San Francisco was honored at the Best of GayCities 2018 Awards, winning three prizes including Most Welcoming City. GayCities is a leading publication focused on LGBTQ travel around the world.

New Staff and Promotions

  • Katie Harper has joined our team as Manager, Partner Services. In her role, Katie will make the most of our new office technology to better serve our expanding partnership community and educate partners about their capabilities to be seen by visitors.
  • Anjanette Jacalne has been promoted to a full-time member of our staff. In her continuing work as Senior Associate, Marketing Communications, Anjanette will develop new content for our website and publications, and execute our digital advertising strategy to best showcase San Francisco to the world.
  • Allison May has joined our Washington, D.C. office as Associate, Convention Sales. Allison has had prior experience with Destination D.C., the Washington Redskins, and the International Olympic Committee.
  • Scott Streeter has been promoted to Vice President, Global Parternships & Strategic Alliances. Scott has previously worked as our Senior Director, Partnership Sales, and will now move into the role of determining strategy and goals for the entire partnership team.
  • Brenda Tucker has joined San Francisco Travel as our Director, Arts Community Relations and Marketing. As the association's liaison to San Francisco's robust cultural community, Brenda will curate the diverse and numerous aspects of San Francisco's creative scene for promotion to our visitors.


New Staff and Promotions

  • Brittney Burt has joined our Visitor Experience team as Associate & Lead Designate at our Visitor Information Center. She will coordinate all things from ticket sales to partner promotional material. Most recently, Brittney worked as a sales manager for Merlin Entertainment, owners of Madam Tussaud's and The San Francisco Dungeon.
  • Anastasia Straley has joined San Francisco Travel as our Manager, Social Media Marketing. She will be handling all of our social media accounts for our core audiences, as well as the advertising components included on those platforms. Anastasia most recently held a similar job with Choose Chicago.


Awards and Accolades

  • San Francisco Travel was awarded a Gold Magellen Award by TravelWeekly for exceptional destination marketing in our Always Welcome campaign. San Francisco Travel has previously been honored by TravelWeekly, most recently receiving a Silver Magellan Award for our Summer of Love campaign.

New Staff and Promotions

  • Immanuel Landerito has been promoted to Manager of our Visitor Information Center. He will handle inventory and retail, as well as managing the VIC staff and tracking their performance.
  • Carmina Ramos is returning to San Francisco Travel as Assistant Programs Manager for our Visitor Experience team. In this role, Carmina will be coordinating our MYSF events, exploring new content opportunities, and managing partner benefits at the VIC.


New Staff and Promotions

  • Immanuel Landerito has joined our Visitor Information Center staff as a Senior Associate. His responsibilities will include our retail program, sales incentives, and more.

JULY 2018

New Staff and Promotions

  • Melissa Amato has been promoted to Senior Manager, Partner Events. Melissa has continued to evolve and improve our regularly scheduled partner events to great success, and has made sure our newest office technology supports a better attendee experience.
  • Tyler Cohn has been promoted to Senior Manager, Global Content and Publications. In this role, Tyler will oversee the organization's publication program, as well as the development of various collateral pieces, in-house ads, bids and presentations.
  • Vincent D'Amico has joined our Visitor Information Center staff as a full-time Lead/Senior Associate. His prior experience includes working on the Guest Experience team at the California Academy of Sciences.
  • Anton Eckert has been promoted to Senior Director, Global Tourism Development. She will continue to manage our teams and efforts in the China, Japan, and Korea markets. She will take on a greater role in the strategic development of programs for these high-value territories.
  • Anjanette Jacalne has joined the marketing team as Senior Associate, Marketing Communications. In this part-time role, she will assist in the development and publication of online content, as well as other digital marketing efforts.
  • Karen Lau has been promoted to Senior Manager, Global Digital Marketing. In this role, Karen will continue to oversee our direct response and ecommerce efforts, which have been an integral part of her department's success in growing revenue.
  • Tanjeet Santini has been promoted to Director, Citywide Accounts. Having previously worked with self-contained clients in the East Bay, Tanjeet will now be focused on citywide clients coming into the newly renovated Moscone Center at 1,700 peak rooms or less.
  • Daniel Schwartz has been promoted to Director, Global Tourism Development. His territory covers North, Central, and South America, and he has developed strong relationships throughout those regions. He will be developing a new strategy to engage more effectively with receptive operators in these places.
  • Robert Skelton has been promoted to Senior Manager, Partner Services. Robert has diligtently grown the ranks of our Strategic Alliance partners, and will be training that expertise on the other levels of partnership this year.
  • Nicole Tavrovsky has been promoted to Senior Associate, Convention Sales and Events. Nicole's expanded responsibilities will include managing promotional materials, logistics, and on-site event support for missions and special events.


  • After more than 40 years at the San Francisco Travel Association, Cindy Hu, Senior Director, Creative Services, has retired. Cindy was influential in shaping the voice, tone and brand identity of San Francisco Travel during some of the city's greatest changes. We will miss her eye for detail, her encyclopedic institutional memory, and her persistent smile.

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